Archive for the ‘Communications’ tag
Strategic Philanthropy: Often Overlooked, Corporations & Nonprofits Both Cash In
Cause Marketing, Corporate Citizenship, Corporate Responsibility — these are todays keywords. Partnerships between nonprofits and for-profit companies can create highly successful campaigns that ensure gains for both organizations. This also works when nonprofits team up with high-profile celebrities to work on specific campaigns.
Nonprofit organizations, constantly suffering a limited amount of resources, benefit from capital funding as well as the image of the partner corporation. Corporations stand to improve their reputation as socially responsible enterprises while developing priceless emotional connections with their stakeholders.
Lately we’ve seen prominent celebrities attaching their names and faces to nonprofit campaigns…these campaigns have in turn achieved levels of brand awareness that rival that of today’s most prominent corporations. Examples of celebrity-cause partnerships are Bono and Product (Red); Angelina Jolie and UNICEF; and who can forget Lance Armstrong and his own cancer fighting organization LiveStrong.
