Comments on: Strategic Philanthropy: Often Overlooked, Corporations & Nonprofits Both Cash In

By: Sodergren

Sodergren — Fri, 19 Feb 2010 02:53:53 +0000

Thank you for preparing such an article.

By: Linux spiele

Linux spiele — Sun, 01 Mar 2009 01:13:59 +0000

Hi, I can?t understand how to add your site in my rss reader. Can you Help me, please

By: Stupid Business Idea Northway Mall Pittsburgh

Stupid Business Idea Northway Mall Pittsburgh — Sun, 12 Oct 2008 01:41:34 +0000

[...] We don’t even want to know what was spent to do this. I’m sure they could use someStrategic Philanthropy [...]

By: Johnson Brown

Johnson Brown — Fri, 19 Sep 2008 04:52:57 +0000

I see where you both are coming from but isn’t the right to free and un-governed speech what keeps us all happy? If we restrict corporations from getting PR in big media aren’t we defeating the purpose of free market capitalism and civil liberties at the same time? England has the BBC to present their supposedly unbiased material - perhaps we should have a government run media organization similar to that to keep things Kosher?

By: Lateef

Lateef — Fri, 19 Sep 2008 02:30:54 +0000

Persephone - I’m not sure about the exact aspect you’re suspicious about but I’m also wary of corporate agendas that are disguised through philanthropic actions. We can take Big Tobacco for great examples of exploitive ‘wolf in sheep’s clothing’ communications campaigns. Thanks to the anti-Big Tobacco lobby in the US (as puny as it is compared to theirs) we don’t have to deal with too much…but the third world is fertile ground for corruption of media. That is..it’s not so hard to get a story printed in your favor with the right amount of cash.

By: Persephone Miel

Persephone Miel — Fri, 19 Sep 2008 02:26:16 +0000

Lateef,

Interesting stuff! I’m a little suspicious of mixing corporate motives and journalism, but I do think it has to be explored

Persephone

By: Johnson Brown

Johnson Brown — Mon, 15 Sep 2008 23:16:26 +0000

Great topic Lateef

I think that the (red) campaign has got to be the largest of its kind. You are right that these cause-marketing campaigns like LiveStrong and (red) have become their own brands that are very well known - and I’m sure that the creators of the campaigns are seriously hoping to have them ‘brand hijacked.’